Over the past 5 years fashion world has been put on the spot for promoting unhealthy lifestyle via using super skinny models. Mass media and press posted thousands of stories of "normal" humans being photoshopped to look skinnier, models dying of anorexia and young girls going crazy over the unspoken beauty criteria.
Should a Hollywood actress complain about her curvature being altered by the magazine, Internet is overflowing with cover stories regarding the fact. Should a model drop the line, just like Natalia Vodianova this week, about overeating, it again would become national news and great subject of debate.
But this year is indeed the one when fashion industry is really stepping up and taking action. Georgio Armani was the first to bann using models that have body mass index under 18. Just to give you an idea these would be models with height 5'8 (177 cm) who weight under 110 p (50 kg). While, still quite skinny such models will not die from anorexia according to the Ministry of Health.
Today Vogue magazine has announced that it will stop using models under age of 16. The magazine also issued a short but powerful list of promises to fight for models rights by providing shorter shifts and better working conditions, to encourage clothing manufacturers to make clothing that will fit healthier looking models and to monitor modeling agencies that hire underage girls.
The documentary Girl Model has already generated a lot of buzz around the issue of young underage girls being mistreated and underpaid by modeling agencies, is scheduled to be released this year.
We will be watching for more actions from the fashion corporations and most importantly the results.