Armani - Hardworking Business Genious

Armani bar far is the the most famous brand that has its own unique story of creation. Products Armani thrill of fashionistas around the world - still, after a while everything designed under this label is inevitably becomes classics.

And where did it all start? Perhaps with the fact that the young Italian, Giorgio Armani, after studying in the medical school became disillusioned with medicine. He studied at the respected University of Bologna following traditional believes of his family who thought that proper education is either lawyer or doctor.

But eventually he didn’t visualize himself wearing a white robe and being surrounded by peculiar smells and dropped out. Who knows what was to blame: the classical frustration in childhood dream, or is it a creative nature. Looking for adventure he enlisted to army. His first job was at a large Milan shop «La Rinescente» as window dresser. This activity excited him and the ego of dropping the medical or military career didn’t come in the way. George had been indifferent to someone's prejudices - he knew that he had found his calling. He talent for a good taste was quickly recognized and he was offered the honorary position of a Bayer. George was happy - with the same zeal with which he bought books on medicine before, he improvised with a finding right selection for the store to work out of a corporate identity for the company.

Soon, Giorgio Armani has overcome yet another step in career ladder. He became personal assistant to the designer of the company «Hitman». At that time the company worked to develop men's collections for the famous fashion house «Nino Cerruti».

Years spent in the company gave Giorgio strong sense of confidence in his talent - everything no matter what he did, impressed coworkers and management - respectable professionals in the field of fashion. He gained invaluable knowledge in the field of design, fabrics and customer expectations.

Armani First Wave

In 1974 year, together with the notorious partner Sergio Galeotti, Giorgio Armani, laid the foundation for the future empire by releasing the first collection of men's wear pret-a-porter. The audience recognized the elegance and practicality of gray, black and brown suit immediately. Public recognized the elegance of the idea that filled the gap - he walked away from the standard broad shoulders - narrow waist to create a classic suites that appealed to people with different complexions.

By the way, few know that to finance his first collection of Giorgio had to sell his own Volkswagen.

Women quickly picked on the idea and started to swipe his suits. In the next few years youth & sports collections, swimwear and accessories followed. The logo «GA» representing wings of an eagle started to build mass awareness.

Armani Style

Giorgio was never going to turn a demonstration of his collection into a theatrical show. He wanted the audience to have come to the viewing, pick out few new items to refresh their wardrobe. He didn’t want them to just slap eyes, looking at the balloons and confetti, instead he wanted them to have easy time imagining themselves in the place the model in everyday life.

By 1981 he created new clothing line - Armani Jeans and Emporio Armani – line catered to young fans of the brand for more affordable prices.

Armani sunglasses added in 1986 became a world hit practically overnight. Armani glasses for prescription needs quickly followed.


Talented businessmen Armani was shooting to appeal celebrities. Robert De Niro, Michelle Pfeiffer, Russell Crowe, Sean Connery were among first to adopt the brand. Elegant suits from Armani were worn by Richard Gere in "Pretty Woman", and "American Gigolo." Jackets without shoulder pads and linings are new to the world of high fashion. Not surprisingly, the Giorgio was awarded an Honorary Knight of the Italian Republic for his contribution to the domestic arts.

Current Armani

Today, in his seventies, Giorgio is still the same, smiling creator with strong and cold eyes. Many consider his creations too minimalistic especially when finding a trend towards bisexual style. But men knows what sells – premium quality where corners are not cut and production is still in house, comfortable cuts and elegant styles. His classics after all are timeless and they can be matched with anything over the top flamboyant if so desired.

Today Armani empire presents six totally different lines of clothing:

1. Armani Junior
2. Armani Exchange
3. Armani Collezioni
4. Armani Jeans
5. Emporio Armani (Pret-a-porter)
6. Giorgio Armani (Haute Couture)

Few years ago “Forbes” called Giorgio the most successful designer in the world. In fact he is the only top 100 self made richest men in the world from fashion industry. But to no surprise his friends call him the most hardworking and stubborn man they know.