Tuesday, October 30, 2012

How To Look Wealthy.

There are few things you can do to create an impression that you are wealthy. Although wealthy people may not appear so many times, more often than not they have a few things that attach them to the category of rich. For example:

1. Wealthy people are clean. I don't know why, but I never met a wealthy person who had greasy hair or dirty clothing. They often have house workers who look after their rooms and do the laundry. Wealthy people are clean not because they are less lazy, but because someone else cleans their clothing.

2. Wealthy people have expensive accessories. Such accessories may be watches, rings, earrings or glasses. Bvlgari glasses would be one example of expensive glasses. Wealthy people buy what they like, and more often than not they are attracted to expensive price tags of items that not necessarily are expensive, but look expensive. Bvlgari in general as a brand is less flashy than Cartier or Tiffany, that's why wealthy people like it.

3. Wealthy people have good manners. They are not bothered to hear no as an answer and in general they are bothered by less things in lives. This helps them maintain good temper and appear more calm than people with financial burdens.

4. Wealthy people don't like to appear wealthy, therefore their clothing may not be over the top in terms of price. They buy what they like and therefore often wear middle priced items such as Banana Republic etc.

Since we touched the topic of glasses here are few Bvlgari glasses that are expensive, but don't necessarily look that way.
Bvlgari BV2120TB Bvlgari BV2125B Bvlgari BV2133B
Bvlgari Bv2134B Bvlgari BV2152B Bvlgari BV4057B
Bvlgari BV4059B Bvlgari BV4060B Bvlgari BV4061B

Thursday, October 25, 2012

Bvlgari Sunglasses Fall 2012 Collection

Bvlgari BV8101B
Sparkle it is! Bvlgari, one of the oldest Italian jewelry brands, knows how to satisfy its loyal lady customers - give them diamonds. Well, in case of sunglasses, diamonds are high quality crystals and color gemstones. Diamonds are left for an engagement ring.

Entire 2012 was quite uneventful on fashion news arena. No scandals, no interesting financial news. Brand is going with the consistent pace of making new models and promoting them to very targeted market of rich women and men. Collections are very small, thus every single model is limited, with no more than couple of thousand made to be shared among the whole world. Every pair of sunglasses is hand crafted, jewels meticulously put in by hand - all in Italy for the past 130 years.

Here is what ladies got this fall:


Bvlgari BV6023B Bvlgari BV6054BM Bvlgari BV6060B
Bvlgari BV6023B Bvlgari BV6054BM Bvlgari BV6060B
Bvlgari BV6061B Bvlgari BV8093B Bvlgari BV8099B
Bvlgari BV6061B Bvlgari BV8093B Bvlgari BV8099B

Tuesday, September 4, 2012

Prada Sunglasses 2012

Last year Prada went public and many people had concerns that rush to produce and sell more will sabotage quality. This is not the case for Prada sunglasses yet and perhaps things will change in the future. Right now Prada is amazing. Within major Italian brand names there are still not many to offer good solid choice for men. Miucha Prada, daughter of the company founder and now the chief couturier, has a famous quote "I don't know what would I do without men fashion". She always put a lot of focus on men and sunglasses were one of the ways to keep up with this focus. Enjoy the collection:

Prada SPR 04O buy here Prada SPR 05O buy here Prada SPR 12O buy here
Prada SPR 13O buy here Prada SPR 14O buy here Prada SPR 16O buy here
Prada SPR 17O buy here Prada SPR 27O buy here Prada SPR 50N buy here
Prada SPR 50O buy here Prada SPR 51O buy here Prada SPR 54O

Tuesday, August 28, 2012

A Guide to Driving Sunglasses

Driving is one of the major reason people get sunglasses. Having a pair of good sunglasses is essential to anyone behind the wheel. When sun hits right into your eyes you lose up to 90% of road view. This can cost you a car and in the worst case scenario a life. Getting a pair of sunglasses for driving could be compared to how to swim - it is life essential.

When buying a pair of sunglasses for driving there are a few things to consider:

1. Driving sunglasses must provide a full view

When getting sunglasses for driving make sure when you wear them they don't come in a way to your vision. Some sunglasses can look really cool, but once on the face you should not see a frame in either directions. It means no frame on the top, bottom or sides. Shield shape sunglasses or those that wrap on the sides are usually the best.

 Oakley POLARIZED HIJINX buy here

2. Driving sunglasses must not slide off the face

While when driving you don't tend to move a lot, you may still drop your head down to read something. You don't want to take your hands off the wheel to put sunglasses back onto the face. So, sunglasses for driving must be snug on your face. Some of the popular Oakley sunglasses models have rubber ends on the arms. This makes them very popular for driving as they will stay put on the head at all times.
Oakley Pitt Bull Polarized buy here
Oakley Fuel Cell Infinite Hero buy here


3. Do you need polarized sunglasses for driving?

This is a common dilemma among people who need sunglasses for driving. Polarized sunglasses are great because they cut glare - very annoying thing during winter especially. But some people don't like how polarized glasses interfere with the windshield creating a rainbow effect on the sides. It is up to you. There is no right or wrong.
Oakley Fuel Cell Polarized buy here

Oakley Polarized Drizzle, woman collection buy here

4. Do you need vision corrective lenses in your sunglasses?

Even if your eyes are super good on normal occasion, driving is different. When you drive you actually read a lot of signs and tend to look much further ahead than while walking and talking. When you go to a doctor to check your eyes, you will often walk out with a prescription for driving purposes only. If this is your case you might as well get sunglasses with prescription lenses to get best of both worlds.
  Oakley HIJINX Stephen Murray (good for prescription lenses) buy here
Oakley Twenty (good for prescription lenses) buy here


5. Do you need sunglasses for evening driving?

Yes, as funny as it sounds, you need sunglasses in the evening and early morning when sun is on the most horizontal angle. In early hours and just before the sunset sun may not be very powerful but it will beam right into your eyes. This is when you may lose 90% of the road view. You absolutely need sunglasses then.
Oakley Monster Dog buy here
Oakley Eyepatch 2 buy here




Monday, August 27, 2012

Lance Armstrong Oakley Sunglasses

Oakley, largest American sunglasses manufacturer, is very devoted to charities that support sport related funds. LIVESTRONG foundation is one of them. Lance Armstrong, the most accomplished American cyclist is a founder of this foundation. Livestrong charity fund is devoted to raising funds for cancer research. Lance Armstrong himself is cancer survivor and is an avid campaigner for all kinds of cancer research programs himself. Livestrong foundation has raised over $400 million since it was founded in 1997. Lance Aemstrong himself has donated personally over $6 million.

Oakley is an official sponsor of Lance Armstrong and contributor to his charity fund. To date Oakley has put over $1.4 million into the fund. In addition for every Livestrong Oakley sunglasses sale, Oakley will put $20. But don't be alarmed, interestingly Livestrong Oakley's are not any more expensive than other glasses of the same type. In fact, you will find they are even cheaper. This is a real devotion to charity work from Oakley. Real, honest support of a foundation.

Oakley Livestrong sunglasses are very beautiful. Mainly due to color combination. Livestrong color is bright yellow. Many Oakley glasses are black, or black being predominant color. Combine it with yellow and you will see an absolutely beautiful pair of sunglasses.

At EyeInform store currently there are four Livestrong models. Have a look:


This model of Oakley Jawbone has vented lenses and comes with additional vented pair of lenses for night cycling. Of course, you can use these glasses for running or any other sport. Vented lenses, with holes on the sides are designed to allow some air between lens and a face to prevent sweating. 


Oakley Radar path looks cool because it has shield lens shape. I personally find this model the coolest. This lens shapes allows for best wind flow and best peripheral vision.


Oakley Flack Jacket is by no doubt their signature. Lenses can be replaced with an easy tweak. These glasses are also unisex, and ladies favorites. If you are Asian, you don't even need an Asian fit, this model is narrow enough to not touch you cheeks. If you have high cheek bones, Flack Jacket is perfect.


Oakley Fuel Cell is one of the best sellers for non-sport purposes. Also, one of the cheapest. Don't expect much functionality, but lookwise it is beautiful.


Monday, July 9, 2012

What is Cruise Collection

Cruise Collections are interim collections, usually released in November of each year. You definitely know about Fall/Winter and Spring/Summer collections that each respectable fashion house releases every year during Paris Fashion Week or New York Fashion Week. Cruise collection comes in between the two. Only big houses offer this collection and not even all of them. Traditionally cruise collection was meant for customers who take entire winter off to spend it at some sort of warm resort. Lately, however cruise collections changed their meaning and are offered for the transitional season between warm summer and cold winter. It's not necessarily Fall, it's just Cruise. Cruise styles are of course, more casual, leisure and adventures as compared to formal back to work Fall. Not everyone is going back to work, right? Some people are just having another season of fun.
Among commons styles are swimming suits, safari style, jeans, military, floral dresses and so forth.
The idea of cruise collection has captured the media attention since last year Chanel Cruise Collection. Presented during the Monaco's Canne's Film Festival in 2011, Chanel Cruise Collection got such a massive media launch that to date it is considered largest and the most successful fashion collection presentation to date. Karl Lagerfeld, the genius marketer, knew that if he makes a film, that would just make sense at Cannes. So, the film "Tale of Fairy" was released at Cannes featuring a controversial topic and cruise collection that actors wore during the film. When collection got released, many people not so deep into the fashion world, thought that "cruise" is just a name. But, turned out, it's is a type of collection. In fact it was around for over 50 years.
This year many brands have Cruise collections, featured at Style.com. It appears that gypsy theme is prevalent through out many of cruises in 2012.

Tuesday, May 15, 2012

Details Make Luxury Sunglasses

When you pour couple of hundred dollars on a pair of luxury sunglasses you often wonder "Am I paying for the name only?". Unfortunately today in many cases yes. Biggest expense line on the luxury brand business income statement is marketing. Ads in magazines, billboards, Internet, sponsoring celebrities etc. It's no longer manufacturing cost. How much it costs to manufacture a pair of Gucci, Dior, Tom Ford sunglasses that retail for $300 and up? Is it $10 or even $1? Of course, no one is arguing about operating expenses such as rent, salaries, delivery costs, also packaging, catalogs and promotional print materials. But when you look at some of the luxury sunglasses on sale today, you would really start asking yourself what am I paying for? 20 years ago glasses and sunglasses where hand assembled from dozens of parts. Little details such as temple decorations, combination in material, logo were so intricately made that eyewear was more of a jewelry. Today, only selected brand names are following the old school manufacturing. Tiffany and Bvlgari are among the few. Of course, being a jewelry company, it is expected of them. The rest would often have a few models that was a true hand work and art work. And this article is about such decorated sunglasses.
Dior Grandball Dior Indinight 2 Dior Ondine
Gucci 3508 Gucci 4203 Gucci 3068
Roberto Cavalli RC595S Roberto Cavalli RC653S Roberto Cavalli RC601S
Bulgari BV6038B Bulgari BV6059B Bulgari BV6052B