Brand Name Glasses Is A Status Symbol

If you walked into optical store 20-30 years ago you would see a dozen of glasses models in various colors. Shopping experience was limited to fitting glasses to your head size and picking the color of your choice – most of the time black. You would wear these glasses for 10 years, occasionally coming back to optical store to fill in new prescription. Today world is completely different. Eyeglasses stores have hundreds of models and you will hardly find anything similar to each other. Once a particular model has been sold to you empty shelf is filled with a different, newer model. Glasses manufacturers teamed up with fashion designers and in cooperation with the label release 4 collections a year meticulously following new trends. Almost all big design labels have a collection of eyewear.

Jewellery brands – Bvlgari, Tiffany
Sport brands – Oakley, Carrera
Designer brands – Roberto Cavalli, Valentino, Versace
Status brands – Gucci, Prada, Dior

Just like owning a pair of Prada shoes, Gucci purse or Tiffany ring, owning a pair of designer eyeglasses became a status element of the lifestyle. Once you have a pair of expensive glasses people notice, they may not say a compliment, but will certainly acknowledge your taste for good.

What is surprising is that eyewear industry runs in its own world. Designer labels while completely controlling their own clothing and accessory manufacturing are only partnering with eyewear manufacturers who own the distribution market for their brand name eyewear products. You may have noticed that unlike clothing, glasses are sold via private owned boutiques or corporate eyewear stores. Industry is very fragmented with only dozen or some manufacturers holding the market. Consequence – the price. You may have also noticed that to your own advantage designer glasses price is only a fraction of clothing and other accessories. For example cheapest Gucci purse today goes for $820. Average pair of pants for $300. Cheapest pair of Gucci glasses - $165. To manufacture a pair of glasses however takes way more hand work and thought than a pair of pants.

Why we are telling you this? Just because we want you to appreciate that glasses are the most cost effective status symbol you can have. If you are into premium brand names, have a brand name watch, purse or pair of shoes, you got to get a pair of descent shades. Another important factor in this kind of purchase is that glasses are meant to decorate your face – the most important part of your outer body.

At our online eyeglasses store you can chose from hundreds of current designer sunglasses and designer eyeglasses models, many in multiple colors and sizes. Given our low prices you can even afford to get a new pair every year or more often. Remember, glasses are a status symbol that enhances quality of life.