Details Make Luxury Sunglasses

When you pour couple of hundred dollars on a pair of luxury sunglasses you often wonder "Am I paying for the name only?". Unfortunately today in many cases yes. Biggest expense line on the luxury brand business income statement is marketing. Ads in magazines, billboards, Internet, sponsoring celebrities etc. It's no longer manufacturing cost. How much it costs to manufacture a pair of Gucci, Dior, Tom Ford sunglasses that retail for $300 and up? Is it $10 or even $1? Of course, no one is arguing about operating expenses such as rent, salaries, delivery costs, also packaging, catalogs and promotional print materials. But when you look at some of the luxury sunglasses on sale today, you would really start asking yourself what am I paying for? 20 years ago glasses and sunglasses where hand assembled from dozens of parts. Little details such as temple decorations, combination in material, logo were so intricately made that eyewear was more of a jewelry. Today, only selected brand names are following the old school manufacturing. Tiffany and Bvlgari are among the few. Of course, being a jewelry company, it is expected of them. The rest would often have a few models that was a true hand work and art work. And this article is about such decorated sunglasses.

Dior Grandball	Dior Indinight 2	Dior Ondine
Gucci 3508	Gucci 4203	Gucci 3068
Roberto Cavalli RC595S	Roberto Cavalli RC653S	Roberto Cavalli RC601S
Bulgari BV6038B	Bulgari BV6059B	Bulgari BV6052B